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WISE OLD GOAT
Packing a punch: how do you stand out amongst the artisanal coffee crowd?
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Wise Old Goat believes that no two roasts should ever be alike. With a unique, sensorial roasting process, this new Australian coffee brand breaks all conventions.

After an analysis of artisanal coffee brands around the globe, we segmented the market and positioned the brand. The new bold and vibrant pack design stands out on shelf and reflects Wise Old Goat's irreverent creative spirit.
Deliverables Strategy Visual Identity Packaging design
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The brand takes inspiration from a story about the origins of coffee: an Ethiopian goatherd notices his goats jumping with energy after eating berries. He brings the berries to a nearby monk who disapproves of their use and throws them into a fire from which an enticing aroma billows. When the roasted berries are taken from the fire, they are ground and dissolved in hot water and the first cup of coffee is born.
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