How do you deliver on the expectationsof the Market Millennials?

How do you deliver on the expectations of the Market Millennials?

Overview

The Market Mogul, an online publication offering free-from-bias reporting on global current affairs issues, were looking to raise the bar of their online experience.

The challenge

With a radical mission to disrupt the traditional media model, The Market Mogul needed to attract both emerging writers and a discerning young readership. The existing website looked unexciting and dated, not on par with audience expectations.

Our approach

Extensive wireframing allowed us to streamline user journeys for both readers and authors on both mobile and desktop. The design was given an energetic update: a bright colour palette was paired with bold blocks of black for a dynamic yet authoritative feel.

DELIVERABLES

  • UX design
  • UI design
  • Responsive Website Design
Tee & Frost are a pleasure to work with, from understanding our needs as a media company at the idea stage all the way to surpassing expectations with the designs they delivered.
CEO, The Market Mogul