Getting the show on the road for a new insurance product that’s better, by miles.


Brand launch for a car insurer that challenges conventions and charges customers by the mile.

The challenge

In an era of Uber and Airbnb, buying car insurance is still unnecessarily confusing and inflexible. By Miles is here to change that. The technology needed to be brought to life as an impactful, consumer-facing brand.

our approach

The identity intuitively communicates the “pay-as-you-drive” concept through the logo’s underscore, which animates to mirror different journeys and mileages. Clear and uncomplicated language is a refreshing break from the typical insurance jargon.


  • Brand Positioning
  • Copy
  • Visual Identity
  • Illustration
  • Animation
  • Responsive Website Design
Tee & Frost really took time to understand our business and listen to what we wanted while providing awesome ideas and energy. They were flexible and kept the project on track. We love the final result.
James Blackham, Founder