How do you showcase leadership in a complex and ever-changing industry?

How do you showcase leadership in a complex and ever-changing industry?

Overview

Brand relaunch for AVIAREPS, a leading travel services business with a client roster that includes Emirates, Singapore Airlines, Marriott and Hilton Hotels.

The challenge

AVIAREPS had grown to over global 50 offices, spanning numerous verticals and clients. However with breadth and depth come complexity and AVIAREPS needed to streamline its online presence. The brand looked tired within its increasingly dynamic travel sector.

Our approach

An immersive workshop with senior stakeholders allowed us to set goalposts and define the company’s brand identity. We crafted two identity routes and designed a fully responsive website. The new site is a cohesive showcase of the company’s broad offering. Design and copy reflect AVIAREPS’ straight-talking but highly professional internal culture.

aviareps, travel, tourism, pr, marketing, identity, website, website-design

DELIVERABLES

  • Brand Positioning
  • Tone of Voice
  • Copy
  • Visual Identity
  • UX
  • UI
  • Responsive Website Design
  • Development
Our website improved dramatically in terms of visual appeal and structure, reflecting the changing identity of our company. We have received numerous positive comments from our clients. Our recruitment numbers have also increased.
Natalia Ignatenko, Deputy General Manager

CUSTOM CMSENABLING UPDATES

ACROSS 50 OFFICES

NUMEROUSPOSITIVE CLIENT

COMMENTS

VAST INCREASEIN NUMBER OF JOB

APPLICATIONS